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That was the question faced by Subaru of America executives in the s. Subaru was one of the first car brands, if not major mainstream labels, to target the LGBT customer, more specifically: Integral as coding and gay-vague ads have been in the journey of brands figuring out how to market to LGBT consumers, they left a mixed legacy. While many gay and lesbian consumers loved the shoutouts in the license plates, straight people would only notice features like a bike rack. In a survey of 3, respondents by Gaywheels. Request Username Can't sign in?

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Lesbians buying Subaru cars did not singlehandedly resurrect the carmaker, but the gay market was one of the best for Subaru. At a time when gay marriage has been sanctioned in a dozen U. Continue Reading. Subaru is the Japanese name for the Pleiades star cluster M45, or "The Seven Sisters" one of whom tradition says is invisible - hence only six stars in the Subaru logowhich in turn inspires the logo and alludes to the companies that merged to create FHI.

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Two years later Benetton used the image, coloured by artist Ann Rhoney with oil paint, for its campaign.

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