Moreover, Derderian, like many gay people who see a company advertising to the gay market, vetted companies interested in sponsoring the Rainbow Card by seeing if they ensured fair policies like benefits for same-sex partners for their employees. Gay causes seemed to be on the losing side of the culture war: Senate Armed Services Committee will hold a hearing Wednesday to investigate growing problems in the military housing privatization program. We are flattered you shared our blog post! Baker, the snowiest place in the world. Navratilova's iconic status as a lesbian was successfully used by Subaru to attract lesbian customers.
Like nerds who grow up to confront their bullies, Subaru executives realized that the people opposing the acknowledgement of gays and lesbians were not as imposing as they seemed.
Are Subarus really gay cars?
Then it was a relatively uncluttered. Most of us seem to gravitate to VW and Honda. KillerCharlie Diamond Member Mar 14, Lesbians, by the way, are more likely to buy a car based on environmental factors than are gay men. But that alone apparently doesn't sell cars: For her to become the face of a car company during her retirement because she did not hide that she was gay, says Rainbow Card co-creator Pam Derderian, was a beautiful, full circle moment.
I have an 02 WRX Wagon. There was public backlash, and Bennett says the campaign survived only because their team really cared about the project and had the support of a cohort of straight allies in the company. Like nerds who grow up to confront their bullies, Subaru executives realized that the people opposing the acknowledgement of gays and lesbians were not as imposing as they seemed. Umm you've obviously not drive in snow long enough then if you think an AWD Subaru is the best snow driving vehicle for daily use. Storms that quickly strengthen are often the most challenging to predict, and they can cause more damage. Wow, this post is hilarious -- I was just looking at this guy today -- http: